Sonic Branding is the best way for companies to build more engaging and authentic Brands. These pages and blogs we will chart news, research and events in this special area of brand marketing and advertising that uses sound and music to engage and connect with their customers.
The idea for this website began with the launch of the launch of the book “The Band and the band”, the first book of its kind to create a comprehensive account of the sonic movement from both a corporate and music industry perspective. The book which was written for a university dissertation and is founded in sound scientific research and is also entertaining and insightful with lively stories and a very practical perspective.
The book which is for brands and artists as well as music professional is a good place to start for anyone interested in sonic branding.