Destination Marketing – Music Festivals 2019

Marketing with a Beat!

Destination Marketing with Music Festivals and Music Branding events are a huge and growing Business. The trends is accelerating as travelers look for more meaningful experiences on their vacation holidays. They want to follow events and activities that relate to them and complement their own passion.

Event marketing is now big business for destinations all over the world. Music events are especially hot as noted in our last blog on the 2018 Vujaday event in Barbados.

The Vujaday event is back in 2019 with a new line up, new venues and for the first time all day events. In 2018 the music was staged in multiple locations during the late evening and through the nite. This year that has been extended with many day time events- See the 2019 line-up here >>

Destination Marketing Music Festivals with Confluence

Confluence Global Media Agent - Travel MarketingThe marketers behind this great event are The Confluence Group: A GLOBAL MEDIA AGENCY that works with many of the most influential brands, artists and causes in the world. They say “we help you make the biggest impact, leaving you to do what you do best”.

In each case the group creates a unique and compelling strategy for the client and claims that “We do media strategy better than anyone”. Their services cover all strategic touch points in digital media marketing such as:


Confluence International Clients Global Strategies

Confuence Interrnational Confluence International Clients - Global Media Strategies
Confluence International Clients – Global Media Strategies

Confluence client include top names in Art and Fashion (like Diesel), Consumer Goods Food & Beverage (Pepsi), Festival & Conferences (Vujaday), Music & Lifestyles (Berklee Online), Travel (Barbados), Technology (Go-Pro) and many more.

Barbados Example

For the VuJaday Music Festival the group worked closely with the Barbados destination marketing organization along with the Vujaday founders and became a part owner of the new Brand.

Here is what they say about this innovative approach to branding and promoting Vujaday. “The Festival is a thoughtfully curated selection of musical and cultural experiences taking place on the island of Barbados. As co-owners of the festival with a famed group of partners, The Confluence helped to launch Vujaday last April, overseeing all publicity, video, design, social media, and promotion in the ten months leading up to the successful festival debut. This included a focus on local press in Barbados, Caribbean press, and outlets from around the world with a focus on music, lifestyle, travel. This campaign also involved working directly with the tourism board of Barbados to line up press trips for key journalists to attend Vujaday and ensure they had a positive experience.” Source: The Confuence Group

Vujaday 2019 a Line-up to beat the spectacle of 2018

The 2018 event was a massive success and has set the standard for destination music events in the future.

7 New Artists Join Vujaday Barbados 2019

new artists samples for vujaday 2019

7 New names will join the cast of the Caribbeans most innovative music event. The 5 day of Barbados music safari starts April 3rd to 7th. The new DJs are transcendental, they are composer and artist that bring a new intrigue with spiritual music beat. See samples of these leading musical ambassadors in the video below.

Phase 2 Sampling of Artist YouTube

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