The Science of Music in Sonic Branding

The film Alive inside illustrates the power of music to activate our brains more that any other stimulus. In the article on our Education Site at Sonic Branding: We explore the science of music using the research of Professor DeathRidge.

Professor John Deathridge, a musicologist at King's College Greater London, suggests that music branding has an early, and   provenance.

More >>> http://sonicbrands.edublogs.org/2015/10/16/the-science-of-music-in-sonic-branding-solutions

 

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